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  • What Marketers Must Remember to Write Email Subject Lines That Work

    Email subject lines are asked to be a lot of things — intriguing, brief, personal, timely, relevant and more

  • Infographic: The Cost of Poor Website Performance

    SmartBear Software, a provider of tools for software developers, has put together an infographic detailing how costly it is for companies that have poorly performing websites. This visual walkthrough “highlights the brutal consequences of less-than-awesome load times and poor mobile performance year round,” according to the company. Here are some of the interesting tidbits included […]

  • Media Plans With Facebook See 24% More Sales Than Those Without

    According to Aggregate Knowledge (AK), a media intelligence company based in San Mateo, Calif., media plans that utilize Facebook drive 24 percent more sales than media plans without the social network. “The ability to do ‘view-through attribution’ on Facebook differentiates AK by giving marketers more granular insights into their Facebook campaigns compared to other channels, […]

  • How to Turn Customers Into Content Marketers

    According to a recent survey from VerticalResponse, finding and posting content is the most time-consuming social media activity for small businesses. Meanwhile, 43 percent of small businesses spend six or more hours per week on social media, and 66 percent are spending more time on social media than they did a year ago. Clearly, this […]

  • Facebook Cuts off Twitter’s Vine From ‘Find Friends’ API

    Recently Facebook has decided to stop giving its competitors access to its social graph. In particular, it cut off Twitter’s Vine video sharing app and messaging app Voxer from “Find Friends,” the social network’s API that enables users to connect with their Facebook friends. The company is pointing to its Platform Policy, which states that […]

  • Google’s Revamped Image Search Means Better Click-Through Rates

    On Wednesday Google announced an improved Image Search based on feedback from users and webmasters. The revamped product will be rolled out to users over the next few days. The new interface features an in-line panel, which Google says will make the experience “faster, more beautiful, and more reliable.” Users will be able to flip […]

  • Quora Gets Into Blogging, but Does Anyone Care?

    On Wednesday Q&A website Quora unveiled its Blogs product, which is exactly what it sounds like. According to the company’s blog post announcing the new addition to the site, this new feature is ideal for two sets of people: 1) those who don’t already have a big, established online presence; and 2) those who don’t […]

  • Infographic: The History of Sales Technology

    Lattice Engines, a company that uses big data to inform sales professionals, has created an educational infographic walking us through the long history of sales technology. The vertical time line starts at 1440, when Johannes Gutenberg invented the printing press. Here are some other important years for sales technology: – Early 1980s: voice mails become […]

  • Content Marketing: The 10+ Things Marketers Must Not Do

    Content marketing is a hot buzzword nowadays, and rightfully so. It’s a potentially effective tool that can help establish your company as a trusted leader in your industry, educate consumers, build lasting relationships and drive sales, among other things. That said, it’s wise for marketers to stop and learn about the possible pitfalls before hopping […]

  • Clickbooth Named #1 CPA Network Worldwide

    Sarasota, Florida (January 23, 2013) – Clickbooth, a performance-based online marketing company, has been named the #1 CPA Network of 2013 according to the recently published Revenue Performance magazine.\r\n\r\nEach year Revenue Performance magazine conducts the largest research survey in the performance marketing industry and releases rankings of the top CPA networks worldwide.  As industry veterans […]