Social media marketing can be broken down into two simple segments: free and paid. According to research commissioned by Vizu, a Nielsen company, and conducted by Digiday, paid social media advertising is a widely utilized channel and is expected to claim a bigger share of budgets in 2013. Free vs. paid The study found that […]

Segmenting email lists is an essential element for any email marketing plan. “Segmentation lets you send targeted content that speaks to each buyer persona, boosting their engagement, and in turn, your delivery rate,” according to Chelsea Rio at MailerMailer. She points to numbers from Monetate, which indicate that 30 percent of marketers who segment their […]

Today Foursquare unveiled its Foursquare for Business app for iPhone and Android smartphones. In its blog post announcing the new app, the company says it’s meant to make it easier for small-business owners to share news with their customers right from their phones. “With the Foursquare for Business companion app, managers can create a Foursquare […]

By Tamara Weintraub, content marketing manager, ReachLocal

Trying to measure the return on investment (ROI) from all your marketing can be a headache. But by determining your marketing goals and metrics up front and consistently tracking your results, you can get a better idea on how each of your marketing efforts is performing. Follow these seven tips to create a process for measuring marketing ROI for your business.

Email remains a mainstay for marketers and is outperforming social media, its sexier cohort. Also, paid search is seeing a decline in usage by B2B marketers, and Twitter is the king of social media when it comes to lead generation. These are some of the main findings of Optify’s “2012 B2B Marketing Benchmark Report.” Overview […]

MediaWhiz, an integrated digital media and performance marketing agency, has put together an infographic looking at SEO’s shift from optimization for search engines to optimization for users. The infographic includes the following bits of information and advice: –

Email has remained a steadfast communication tool for marketers, but for the medium to remain relevant it must evolve to cater to what consumers expect. Here are three ways email needs to progress: 1)

Say what you will about the nearly sickening pervasiveness of all things “mobile” these days. “There are over one billion consumers looking for information on their mobile devices, and you know what works when consumers are looking for information? Inbound marketing.” According to Flurry, mobile app usage has surpassed Web browsing and is catching up […]

Social media and other Web-based channels offer good sources of real estate leads, but the simple fact of the matter is that prospective customers can be found wherever people are found. One challenge presents students with the task of making 100 contacts in just seven days. It’s a daunting task if you don’t know where […]

Group Commerce, a daily-deals platform for media companies, has laid off 31 of its employees, or 28 percent of its 109-person workforce. The laid-off employees were located in six cities and were all in the local-services department, handling everything from sourcing deals for publishers to operations, according to Business Insider, which broke the news. While […]