Velocify, the sales automation and lead-management software company formerly known as Leads360, has shared an infographic that compares the science of selling with the art of selling. “Clearly science is an indisputable driver of sales success in today’s fast paced, always-connected world. That said, the value of the art of selling cannot be underestimated

With a change to its Pages Terms, Facebook is making it easier for Page administrators to run promotions on its social network. The old version of the terms required businesses to run promotions via apps only; the updated version lifts that restriction and allows businesses to administer promotions on their Timelines and in Facebook apps. […]

According to comScore, mobile commerce (m-commerce) spending reached $4.7 billion in the second quarter, up 24 percent from the $3.8 billion in m-commerce spending in the second quarter of 2012. In the first half of 2013, m-commerce spending hit $10.6 billion, which is the equivalent of $1 of $10 in total digital commerce spending during […]

B2B marketing is kind of like dating: “Love at first sight” almost never happens, and you need to figure out how to get someone from an initial interest level to the point where they’re comfortable having a relationship with you. This is where content marketing comes into the picture. “Marketers are the nurturers,” said Cyndi […]

Ambassador, a social referral automation platform, has put together an infographic summarizing some key data about B2B marketing this year and beyond. Here are some of the interesting bits of information: –

According to a report from Yesmail, nearly half of all emails the company sent in the second quarter were opened on mobile devices (i.e., smartphones and tablets). However, click-to-open (CTO) rates on mobile are significantly lower than on desktop computers, spotlighting an opportunity for marketers. “Yesmail’s Email Marketing Compass: The Mobile Effect” analyzed more than […]

LivingSocial and Blue Calypso, a small marketing company, have reached a settlement in a patent-infringement lawsuit that was filed by the latter party almost exactly a year ago. The terms are being kept confidential. Back on Aug. 27, 2012, Blue Calypso explained that it had filed a suit against LivingSocial for infringement on its U.S. […]

Content marketing can be exciting, engaging and profitable, even if your company’s line of work is “boring.” The key is to get over the notion that your industry is dull and unappealing. “We’re not boring to the people who want to find us,” said Dan Moyle, inbound marketing specialist for AmeriFirst Home Mortgage, during a […]

According to a recent report from SimpleRelevance, consumers open their emails at all hours during the day. However, the majority of them seem to have a “magic hour” when they do all their clicking in emails to get to websites that lie behind those messages. The ‘Magic Hour’ SimpleRelevance finds that 62 percent of customers […]

According to a survey conducted by Ipsos OTX, 15 percent of online consumers around the world forward links to a brand or product’s video, while 19 percent forward links to articles about brands or products, and 19 percent forward links to a brand or product’s website. The most active sharers of videos are Turkey, Brazil […]