Zulily, a flash-sales site, has filed for a “secret” IPO today. In its Form S-1, the company reveals that it has an accumulated deficit of $55.6 million and saw its sales surge to $331.2 million last year. Zulily’s IPO filing figures to be one of the most important e-commerce IPOs ever and may serve as […]

According to a survey from Sharethrough, nearly all U.S. advertising professionals are buying mobile ads, and in the near future it looks like nearly two-thirds of them will be buying native mobile ad placements. For those in need of clarification on what, exactly, “native advertising” is, Sharethrough offers the following definition: “Native advertising is a […]

Salesforce, the CRM and cloud computing company, has put together an infographic laying out the key differences between offline and online leads. Here are some of the interesting bits of information included in the infographic, gleaned from a number of sources: –

When it comes to mobile advertising, B2B companies are essentially dipping their toes in the water while B2C companies are swimming around. That’s one of the main findings of an updated survey from Interactive Advertising Bureau (IAB) and Ovum. According to the study, 41 percent of B2B marketers surveyed said their approach to their mobile […]

Back on Sept. 10, Facebook quietly introduced larger images on link shares. The reveal, made on the company’s Facebook + Journalists page, said the goal was to “increase click-through rates on links as larger images are more engaging.” So was the goal accomplished? A study from EdgeRank Checker has the answer, and it’s a resounding […]

Apple’s iBeacon was probably one of the most important iOS 7 features unveiled at WWDC, and it’s already being utilized in interesting ways. Steve Cheney, head of business at GroupMe (acquired by Skype) who has experience with marketing software and systems-level solutions to Google and Apple, shares his thoughts on how iBeacon will transform local […]

Social media holds a significant and influential place in the customer life cycle, according to a study from Google’s Wildfire division, conducted by Forrester. Among the major findings is that social advertising is an effective way to alert consumers about new products and services. The four stages According to Forrester, there are four stages of […]

LinkedIn is, unsurprisingly, the go-to social media platform for B2B lead generation, but Facebook isn’t too far behind. The question is whether B2B marketers know how to maximize their lead-gen efforts on Facebook, which is known much more for its ability to reach consumers rather than business decision-makers. A slideshow posted by HubSpot on SlideShare […]

According to a study from Interactive Advertising Bureau (IAB) and Ovum, brand marketers’ mobile budgets grew 142 percent between 2011 and 2013. In the update to the 2011 “Marketer Perceptions of Mobile Advertising” survey, 32 percent of marketers say they have annual mobile budgets exceeding $300,000, which dwarfs the 7 percent of marketers who had […]

By Michael Weissman, chairman and CEO, SYNQY Corp.

Companies make huge investments in brand marketing — nearly $500 billion globally each year — to communicate as effectively and beautifully as possible. But as soon as they distribute their brand content to resellers, blogs, social media and other online outlets, the content becomes out-of-date, old content gets reused and/or new content gets misused. In other words, it’s one hot mess.