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  • Social Media Demographics: Women Are 5 Times as Likely to Use Pinterest as Men

    Pew Research Center’s Internet & American Life Project Omnibus Survey found that 67 percent of Internet users in the U.S. use social networking sites. Women (71 percent) are more likely than men (62 percent) to use these sites. The survey also took a closer look at demographics for the major social media services. Facebook remains […]

  • How Small Businesses Can Start Using Foursquare and Show Users Some Love

    Foursquare has been sending the equivalents of candy hearts, heart-shaped boxes of chocolate and charmingly cheesy greeting cards small-business owners’ way lately. The location-based social network hasn’t been too coy about its desire to be close friends

  • Marketing Automation: First Ask Yourself, ‘Why?’

    By Micky Long, vice president and practice director of lead nurturing, Arketi Group

    The excitement around marketing-automation systems and the extended lead-nurturing activities they enable shows no sign of abating within the B2B community. ExactTarget’s acquisition of marketing-automation provider Pardot and the news that Oracle has completed their acquisition of Eloqua are just two examples of the industry’s response to a significant marketing trend

  • The 5 Things Every Effective Call to Action Must Have

    Landing pages are important

  • Vimeo Acquires GIF App Echograph, Upping the Ante for Mobile Video Sharing

    Vimeo has acquired Echograph, an iOS app that lets users create animated GIFs, or more specifically cinemagraphs. The deal will bring Echograph’s team into Vimeo’s fold and aim to expand the app to all mobile platforms. Echograph will remain a standalone app but will now be free (it previously sold for $2.99). This appears to […]

  • Top 3 Problems for Mobile Emails: Excessive Scrolling, Poor Layout and Too Much Content

    In Yesmail Interactive’s white paper, “Mobile Email Design: Marketing Fit for the Small Screen,” the company offers an overview of the challenges to designing emails for mobile devices. It also highlights the two tactics that can be used: scalable design and responsive design. Mobile email’s surge According to Yesmail, 36 percent of emails were opened […]

  • Infographic: How to Track Social Media ROI by Tracking People

    KISSmetrics, a Web analytics provider, has put together an infographic showing how businesses can track social media ROI by tracking users. Here are some of the “stops” along the way of the 15-day roadmap the company lays out: –

  • Shopkick Is the No. 1 Most Used Shopping App in the U.S. in Terms of Engagement

    According to Nielsen, Shopkick is the No. 4 shopping app in terms of reach among smartphone users in the U.S. Amazon is No. 1 with a 19 percent reach, followed by eBay with 17 percent, Groupon with 13 percent and Shopkick with 10 percent. Starbucks (8 percent), Walgreens (6 percent), Barcode Scanner (6 percent) and […]

  • The Benefits of Facebook Offers

    Nearly 42 million unique users claimed Facebook Offers since its launch last year, according to COO Sheryl Sandberg during the company’s recent fourth-quarter earnings call. In October, Facebook revealed that 75 percent of offers claimed on its social network happened as a result of a user seeing a story in their news feed about a […]

  • 3 Common Email Marketing Mistakes to Avoid: Sources, Links, Time

    Elizabeth Yin is CEO of LaunchBit. She and her friends launched Email Newsletter Report Card, which grades email marketing campaigns in five categories and churns out results in the form of an infographic. During the course of grading her own newsletters through the system, Yin has seen three common issues: 1)