Fab has been praised before for how it handles unsubscribe requests for its email marketing messages. But the successful e-commerce startup does more than offer a simple page where consumers can unsubscribe from the company’s emails

The mortgage industry is on the comeback trail after being slammed by the subprime mortgage crisis. But with this gradual return to normal activity comes increased scrutiny by organizations like the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), which is cause for concern for companies that generate, buy and sell mortgage […]

When you stumble across “Harlem Shake” videos, humorous mutations of popular songs, amusing memes or funny websites like The Oatmeal and CollegeHumor.com, do you think about how it might be inspiration for your content marketing strategy? If not, you should. Humor can be a great help for marketers crafting content. Here are some takeaways from […]

Conversion rate optimization (CRO) begins before you start testing, according to Purna Virji, online marketing manager at Stroll, who writes for Search Engine Watch. Before generating ideas for CRO, marketers need to have a good understanding of quantitative and qualitative data. “This way, every time you read a new tactic you have a better frame […]

On Thursday, Groupon booted Andrew Mason from his seat as the daily-deals company’s CEO, less than a day after it announced disappointing fourth-quarter results and a tepid forecast for the first quarter of 2013. While less than surprising, Mason’s firing marks the end of an era filled with offbeat humor, bad accounting and controversial Super […]

Content marketing has plenty of benefits for businesses, including SEO advantages, added credibility, differentiation and versatility. Marketers in need of help with their content marketing efforts have plenty of free tools at their disposal, including Google Alerts and Google AdWords Keyword Tool. Beyond that, there are other free keyword research tools such as Soovle and […]

There are plenty of pitfalls when it comes to PPC ad testing. Among these are pausing an ad in the first couple days, not running an ad long enough, not comparing top and side performances, and ad testing only on brand terms. Once you know what to avoid, it’s time to implement best practices to […]

Facebook is inviting the press to “Come see a new look for News Feed” next Thursday, March 7, at 1 p.m. EST, at its headquarters in Menlo Park, Calif. This may or may not clarify the significance of some new Timeline and News Feed designs that have been reported recently: –

Monetate, a provider of conversion and optimization solutions, has put together an infographic giving marketers an overview of the evolution of search engines. The company notes that search engines debuted 20 years ago, and that on-site search has grown in prominence for businesses. Here are some of the highlights from the infographic: –

Facebook has finally confirmed what was being reported for a while now: The social network is acquiring the Atlas Advertiser Suite from Microsoft. “Ultimately, Atlas’s powerful platform, combined with Nielsen and Datalogix, will help advertisers close the loop and compare their Facebook campaigns to the rest of their ad spend across the web on desktop […]