Kaylee Hultgren, Author at Chief Marketer

Acquisition

Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate

A look back at our recent conversations with CMOs making waves in the industry.

Demand Gen

How Cotopaxi Approaches Brand-Building at Scale Through Impact-Driven Partnerships

Three strategies to keep in mind when scaling a mission-driven business through partnerships.

Acquisition

Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification

Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.

Data Driven ROI

Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform

How data, customer insights and a collaborative approach led to the success of Discover’s latest brand platform.

Data & Analytics

Landing a Role in the C-Suite: A CMO’s Best Advice

For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.

Events

Brands on Fire: BeautyHealth CMO Dishes on Hydrafacial’s Marketing Evolution

Here’s the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.

Marketers on Fire

Marketers on Fire: Anywhere Real Estate CMO on B2C Marketing, Emotional Motivators and Courting Latino Buyers

We spoke with Esther-Mireya Tejeda about transforming the consumer experience within the real estate industry, emotional segmentation, marketing to Latino buyers, and more.

Mastercard Global Media VP on Connecting With Consumers in a Fragmented Media Marketplace

Mastercard’s VP of Global Media Traci Spiegelman on connecting with audiences through sponsorships, evolving its Priceless campaign and creating purpose-driven campaigns.

Pepsi CMO Todd Kaplan: ‘We don’t chase trends. We chase consumers.’

Pepsi CMO Todd Kaplan revealed the 125-year-old brand’s secret to remaining fresh, relevant and connected to younger audiences.

Infinite Electronics CMO on International Expansion, Global Product Launches and Martech Consolidation

We spoke with Infinite Electronics CMO Emily Campbell about her process-oriented vision for the marketing team, international brand expansion, and more.