Kaylee Hultgren, Author at Chief Marketer

REPORT: How B2B Thought Leadership Influences Out-of-Market Buyers

Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman’s Global Chair of Edelman Business Marketing, about its key takeaways.

Demand Gen

B2B Marketers: Misaligned Goals, Measurement and Budget Are Obstacles to Proving Marketing ROI

We caught up with Ann Hagner, SVP Integrated at Walker Sands, to discuss ways that B2B marketers can better align with C-suite goals, how to build internal relationships, advice for channel marketers, and more.

Profiles & Campaigns

Doritos Marketing Part 2: Creator Partnerships, Gaming Integrations, Experiential and Media

Part two of our conversation with Doritos’ Head of Global Marketing Fernando Kahane reflects on creator partnerships, gaming integrations, experiential marketing and balancing the brand’s media mix.

Profiles & Campaigns

True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations

We spoke to True Relgion CMO Kristen D’Arcy about the brand’s latest accomplishments, from a collab with rapper Saweetie—its first women-fronted campaign—to NFL and NBA activations to a spike in TikTok followers.

Video Marketing

Discover CMO Jennifer Murillo Shares Strategy Behind Pre-Game Super Bowl Spot

We caught up with Discover CMO Jennifer Murillo to discuss the company’s latest commercial, how it fits into the overall marketing strategy and why a pre-game spot was the right choice.

Video Marketing

Marketers on Fire: Doritos Head of Global Marketing Dishes on First International Brand Platform

Highlights of our conversation with Doritos’ Head of Global Marketing, who delves into the brand’s segmentation strategy, how the campaign aims to drive local relevance, collaborating with creators, and more.

Digital

Heineken USA CMO Jonnie Cahill Provides Career Advice for Aspiring CMOs

Heineken USA CMO offers career-building tips for aspiring chief marketers and what makes a successful CMO in today’s highly-competitive business environment. Plus, more advice from our Marketers on Fire executives.

Digital

Brands on Fire: Crayola Marketing EVP on Courting Educators for ‘Creativity Week’

We spoke with Crayola’s marketing EVP about Creativity Week, including how the brand develops the program, its target audience and marketing outreach.

Data & Analytics

Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving

The survey’s key CMO insights, followed by a chat with Boathouse CEO John Connors about the most critical and surprising revelations from the report.

Demand Gen

Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting

Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield’s marketing strategy.