Kaylee Hultgren

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  MarTech

  Lingerie brand ThirdLove Uses Online Personalization to Boost Conversions

  Lingerie company ThirdLove personalizes the customer experience depending on different stages of the purchase journey.

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  Acquisition

  How Investment Firm Vanguard Engaged Customers on Social Media

  Financial services company Vanguard approached clients and potential customers on social media with a more relatable approach.

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  Acquisition

  Michelob ULTRA Becomes Beer Sponsor of Thanksgiving Turkey Trotters

  Michelob ULTRA has teamed up with Saturday Night Live comedian Beck Bennett to announce its sponsorship of Turkey Trot races.

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  Acquisition

  Ecommerce Study: Consumers More Likely to Shop Deal Days During Holiday Season

  With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.

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  Acquisition

  Visible’s CMO on Creating Consumer Connections Through Experiences

  Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.

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  Agencies

  What Instagram’s Decision to Hide ‘Likes’ Means for Marketers

  Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here’s what that means for marketers.

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  Digital

  Demanding Transparency: Six Ways to Combat Influencer Marketing Fraud

  Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.