To promote its new documentary, “Romeo Santos: King Of Bachata,” and “Romeo Santos: Utopia Live From MetLife Stadium” concert, HBO Max tapped into Dominican culture with a bachata-themed pop-up in Manhattan’s Washington Heights neighborhood through featuring daily programming, a historical tour of the music genre, an on-site barbershop and dance classes. Read about the…
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Check out FX’s surprise-and-delight campaign for its hit series “Dave,” which involved a 50-foot drone robots and a furry anteater on wheels. Read on in Event Marketer for the scoop.
Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.
Recent earnings calls from major CPG companies revealed how brands are using data to guide their digital engagement strategies during the pandemic era. Procter & Gamble, Kraft-Heinz and others are increasing marketing budgets, using data to inform decision-making and leaning in to their direct-to-consumer ambitions, according to a piece in AdExchanger.
FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.
