Articles by Kaylee Hultgren

How the brand’s flexible footprint charmed consumers across the country while capturing valuable shopper marketing data.

Cadillac’s Brand Partnerships and Experiences Lead discusses the concept, messaging and strategic goals behind The ELECTRIQ Theater experience, the company’s new immersive LED installation supporting the LYRIQ.

Five ways ecommerce activations can drive revenue in the metaverse.

We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.

We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company's Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.

A roundup of Pride-themed activations from Jägermeister’s Safe Spaces certification program to Taco Bell’s Drag Brunch series to Yahoo’s human glitter “car wash."

How a unified product platform can help streamline and enhance omnichannel growth.

Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.

An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.

A photo tour of some of the brand activations at Cannes Lions this year.