Articles by Kaylee Hultgren

Nine resources to help marketers implement effective, safe and productive live events going forward.

To avoid controversy associated with negative brand perception, brands can take a proactive approach and consider the following.

How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.

When SXSW announced it would hold an all-digital festival for 2021, Wisconsin Cheese knew it couldn’t disappoint its fans. Check out its highly-interactive event.

If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.

Check out these three useful marketing tools for B2B companies.

The fitness brand tapped community engagement, new wellness services and in-app personalization to inform a successful pivot.

Before establishing a presence on a new social media platform, brands should consider the organization's business goals, bandwidth and audience.

Inside Tazo Tea's climate justice cause-marketing campaign designed to enhance "tree equity" for BIPOC communities.

A look at Cisco's pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.