Articles by Kaylee Hultgren

The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.

Brands are adapting to a world of digital purchasing by enhancing their ecommerce efforts and focusing on marketing directly to consumers.

Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.

Brand marketers have begun to incorporate the automobile into activations to keep consumers safe during experiences.

How social media monitoring can be used to drive business decisions for brands.

We discuss the company’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic.

Three considerations for product marketers when devising content to attract online buyers.

Insights and research marketers can use for gaming-focused campaigns.

Three insights that can assist marketers seeking to participate in meaningful, virtual sponsorships.

First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.