10 Lessons Learned About Brand Awareness From Wyman’s National Mobile Tour
Takeaways from the company’s national mobile tour.
Articles by Kaylee Hultgren
How Four Brands Are Crafting Halloween-Themed Metaverse Activations
Spooky metaverse experiences from several brands that went the digital route this Halloween.
Amazon UnBoxed Conference: Achieving an Inclusive Workforce Through ‘Diversity By Design’
JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, discussed structural inclusion on a diversity panel at Amazon’s unBoxed conference.
Marketers on Fire: Bombay Sapphire Global VP on Baz Luhrmann-Led Creative Campaign
We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.
Espolòn Tequila Pop-Up Immerses Consumers in Crystal-Clear Waters of Mexico
Espolòn transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation.
Building a Social Commerce Strategy Based on Fostering Customer Trust
Key considerations for developing a social commerce strategy.
Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
How Unilever Is Investing in Innovation Across Its Media Plan
How the CPG brand is allocating media investment to support innovation.
10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution
Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.
10 Ways to Ensure Influencer Events Impact the Bottom Line
Ten tips for creating a killer influencer event.
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