Articles by Kaylee Hultgren

A roundup of brand experiences at the Super Bowl from Anheuser-Busch, Barstool Sports, Hendrick’s Gin, Subway, Marriott and others.

We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.

January's Pulse survey provided data points on Metaverse marketing. Here's an infographic with the survey's top five date points.

How a solid customer data hygiene strategy can help yield higher marketing ROI.

How businesses can approach and communicate their DEI commitments.

Several automotive brands activated at CES this year, leveraging gamification, AR and other tech to engage attendees.

Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.

KFC courted Canadian basketball fans with the first-ever winterized game.

Four examples of how digital marketing companies are incorporating AI.

Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she's keeping her eye on, and more.