Articles by Kaylee Hultgren

Three Ways Marketers Can Prepare for the Metaverse

|  by Chief Marketer Staff

Conversations about the metaverse are ubiquitous, but not every brand has a strategy in place on how to approach it, or even a solid grasp of the concept itself. To show up in the space authentically, marketing moves will need to take context and personalization into account, rely on existing formats for a time, learn…