Author

  • SPOTLIGHT ON… Patrick McKenna from DMi Partners

    – Learn about an agency managing an ad campaign at $100/click
    – Learn about DMi Partners and the services they provide
    – See how Patrick envisions his company in the future

  • VoIP Grew 83% in 2005

    There were 10.3 million VoIP subscribers around the world at the beginning of 2005, and 18.7 million by the year’s end. This marks 83% growth for the year, according to Point-Topic, a UK-based company specializing in broadband…

  • Lexus Drives Promos Court Side for US Open

    Lexus is using its advantage as the Official Vehicle of the 2006 US Open and Presenting Sponsor of the US Open Men’s Singles Championship to serve up promos right down the baseline of the tennis event.

  • Yoplait Extends ‘Save Lids to Save Lives’

    General Mills is gearing up for Yoplait’s iconic Save Lids to Save Lives program with stepped-up support from top retailers and, for the first time, sorority girls and golfers.

  • “Web Conditioning: Get Your Site in Shape”

    It’s not talked about much, but woodland animals are notoriously unresponsive to advertising. That’s why you don’t expect to see many billboards when camping. The website of a brick-and-mortar business acts…

  • SPOTLIGHT ON… Larry Organ from ConsumerBase

    – Find out how a data marketing company operates online
    – Discover Larry Organ’s response to his controversial interview in Forbes Magazine
    – Find out how you can make more money with your data

  • AOL Fallout Continues

    On Monday it was revealed that AOL’s chief technology officer, Maureen Govern, had resigned from her post in the aftermath of the company’s privacy mishap. The researcher who posted the data online and the researcher’s…

  • Consumers Unsatisfied with Portals

    According to the most recent study conducted by the American Customer Satisfaction Index, customers in the U.S. are becoming less satisfied with major portals and search engines, Google included.

  • Google Loses Search Share

    According to comScore Networks’ monthly qSearch analysis of search engine activity released on Sunday, Google actually saw its share of online searches decrease in the month of July 2006, while Yahoo!, Time Warner, and Ask each…

  • Splogs Continue to be a Growing Pain

    According to Steve Rubel’s Micro Persuasion blog, the newest issue of Wired magazine contains some in-depth discussion about splogs and how they present a challenge for search engines and the blogosphere.