Author

  • The Grandma Standard

    One of the most important things you can do to reduce your exposure to legal liability when running advertising, is to make sure that the ads you run are actually true. According to the Federal Trade Commission, as an affiliate, you…

  • Experian Interactive Expands Operations in Southern and Northern California

    Irvine, Calif., Feb. 15, 2007 — Experian InteractiveSM, a division of Experian, today announced it has expanded existing operations in Southern and Northern California to better accommodate its workforce and allow for continued…

  • Affiliate Mudslinging – The Ringtone Flare-up

    “CPA Empire and Mobile Sidewalk Team Up On Ringtone Fraud.” That headline illustrates the difference between being a company and being an affiliate. A company cannot say such things, but a one-man show whose personal branding skills might just top his abilities in search can get away with…

  • Quality Score Released and Publisher Quality Thoughts

    For the first time since the introduction of the Quality Score in August of 2005, advertisers now have a glimpse into their Ad Group’s score. Advertisers learned last week that they could enable a Quality Score column as part of a…

  • Commentary from an Industry Insider

    Now we all have stories on how we got into the business, where we’ve been, etc. After being in the industry myself now for more years than too many of the bozos I come across, I sometimes question how people got into this industry.

  • Agencies

    Best Buy Gives Police An Early Ride

    Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members.

  • Girls (in Advertising) Just Wanna Have FUN!

    NEW YORK, NY – February 12th, 2007 – Last Thursday, female (and some male) advertising executives came out in the bitter cold to celebrate at CORIO in New York City. Why? They were…

  • The Legal Minefield

    The world of online marketing is heavily regulated, and constantly watched by both government authorities and consumer advocates. Honest marketers must tiptoe carefully through the minefield of regulations and laws, and make…

  • Top Search Terms for January 2007

    Earlier this week, Hitwise released their listing of the top 10 search terms for 10 categories for the month of January 2007.

  • Datran’s 2007 E-Mail Survey Findings

    Datran Media, an e-mail and online marketing solutions company based in New York City, recently released their annual e-mail marketing survey, titled “The 2007 Email Marketing Survey: Looking Forward.” The survey was…