We at the Confidential have covered the incentive marketing space for almost three years. A lot has changed during that time. Had you taken a poll in 2004 asking those in the interactive space if they thought incentive…

At the Confidential, we loathe to criticize incentive marketing in general. In some ways, we feel a strange duty to protect and promote our own, not to mention that many of our sponsors have, and continue to, make their living…

Adknowledge and STE Corporation Form Partnership for Distribution of AdStation to Customers

In the mid 1800’s John D Rockefeller founded Standard Oil, which later became the foundation for almost the entire oil industry. He created the first real national corporation, and later, the first international corporation. There…

February was a tough month for every search engine whose name did not start with “G.”
The most recent figures released by comScore’s qSearch indicate that Google…

Broadband connections are covering the globe at a rapid speed. The growth that speedier connections are seeing is not just confined to reach, but to actual speeds as well, as countries like Japan and South Korea are seeing faster…

Finjan, an online security firm based in San Jose, California, released findings from a study of live Internet traffic in the U.K. earlier this week. The analysis, which included over 10 million unique URLs, found that about 80% of all malicious code is hosted on online advertising.

MATTEL: has signed a deal with Oasys Mobile Inc. to expand its distribution of mobile games titles to include Barbie, Uno, Magic 8 Ball and Max Steel.

Macy’s is out with a new marketing effort that targets college-aged students to promote its American Rag fashion apparel brand for young women.

Hyatt Hotels & Resorts has launched a new digital download music pilot program for guests to enjoy from the comforts of home.