Articles by Jonathan Moran

A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.

Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?

Here we are in 2015 and the majority of brands are still looking at the “what” and not the “who” when it comes to digital intelligence initiatives.

Learn three ways the Internet of Things will improve marketing.