Joe DeCosmo

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  Agencies

  The Myth of the Data Scientist and the Reality of Data Analysis

  The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.

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  Agencies

  The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable

  For marketers, the value of data is immeasurable. From the ability to rapidly scale marketing campaigns and target valuable customers to identifying defection patterns in order to prevent churn, data-driven insights can have a real impact to your company’s bottom line. But with the seemingly endless menu of Big Data and predictive analytics tools, technology […]