Woody Allen once remarked that nobody wants to join a group that wants them. That is, people don’t often want what anyone can have; they want what not everyone can get.

Boston Red Sox fans who bought sofas during Jordan Furniture’s Monster Deal last spring were sitting pretty after their team swept the Colorado Rockies

The college bowl scene, once a few games dominating New Year’s Day television, has evolved into a protracted branding bonanza kicking off before Christmas.

Ok, this might be an unpopular thing to write on this page. But the reality is that there always has been an undercurrent of dread for commercial ploys

Starbucks has relied upon the tried-and-true marketing method called word-of-mouth marketing, and until recently it seemed that that was all the coffee giant needed.

Lookery’s expanding network of social application publishers and Oridian’s extensive international advertiser base will bring added revenue streams in time for the holidays.

LinkValu Affiliate Networks adds Debt and Payday loan offers for the Holiday Season

AbsoluteROI’s New Lead Enhancement Service Automatically Updates Consumer Information to Improve Effectiveness of Multi-Channel Marketing Campaigns

Azoogle.com, Inc. has announced the launch of its latest product, the Epic Ad Center.

Two weeks ago we shared our interest and enthusiasm for Facebook’s new ad platforms, not so much because of the targeting capabilities but because it had the chance to usher in a new era of performance…