Google’s Adwords is still the yardstick by which other search advertising platforms measure themselves. This isn’t merely an industry observation, but a respectful sentiment that I share…

Long before companies started to leverage blogging as a next generation CRM solution and/or a means for thought leadership, individuals were using blogging to meet their own needs and sometimes no needs at all. Not many…

Part One of Caveat Blogger (located here), our coverage of the issues surrounding employees who keep blogs, provides the context and introduces some of the more salient points that employers should keep in mind, and…

JetBlue Airways is offering pampering premiums and self-serve pantries hoping to fill seats on red-eye flights and distinguish itself in fiercely competitive transcontinental markets.

Eos Airlines is normally not in the business of betting, but it’s willing to make an exception with a new promotion to offer a money-back guarantee to select first-time flyers.

For the first time in three years, domestic automakers’ average spending on incentives fell below $3,000 per vehicle in February, according to a report by online automobile resource Edmunds.com.

Whoever said rolling stones gather no moss should consider what Sprint pulled off with its Rolling Stones half-time show at Super Bowl XL in Detroit in

The fulfillment of marketing offers has become a two-sided coin in recent years, as traditional, order completion has been supplemented by virtual delivery

U.S. marketers spent $19.35 billion on retail marketing in 2005, up 4.8% from 2004, per PROMO estimates. Retail marketing which includes P-O-P, retail

We’ve spent a lot of ink in our recent print editions and a fair number of bytes for our electronic coverage on the latest technological innovations being