Nabisco is kicking off a holiday campaign around the art of simple entertaining at home with family and friends.

Online advertising and promotion appear set to take up a larger proportion of brand ad budgets in 2009. But for some industries that must comply with heavy regulation and disclosure requirements, that transition to digital marketing can raise issues.

Thanksgiving is arguably our favorite holiday, and it has only a little to do with it being one of two Thursdays we don’t publish. It’s that time of year when people see the light at the end of the tunnel, the home stretch of the…

Find new prospects using customized reports designed to maximize targeted online advertising reach.

EPC’s, CTR’s and eCPM’s are all crucial numbers that make the online marketer’s day go round. It is through these numbers that our ROI and the key to our financial success in the online media space will ultimately be determined.

List managers are constantly on the search for ways to improve deliverability. I continually get asked, “how do I inbox AOL, Yahoo, Hotmail, Gmail…?”

Ask.com, Yahoo! and AOL recently released various lists of top searches for 2008. Britney Spears, “Dictionary” and questions about how to get pregnant were popular.

Two weeks ago, we covered one of the more fundamental topics in the world of performance marketing – transparency. We didn’t call it transparency then; instead, the article described one of the unsung heroes…

The most recent figures released by Nielsen Online show that Google was the top parent company in October, while Electronic Arts Online was the stickiest brand.

Google had another good month in October, according to comScore and Hitwise. Though their figures are different, they are agreed upon Google’s continued display of growth and strength.