According to estimates made by Archstone Consulting, the 2007 holiday season will see $35.0 billion in gift card sales, a 25% increase from last year’s $27.8 billion figure.

The latest Hitwise figures concerning the top 10 search terms in 10 categories were released recently. MySpace and PayPal appear to be holding onto their popularity.

It may not be nearly as significant or interesting as the monthly search engine rankings, but Yahoo!’s listing of the top TV-related Halloween costume searches is revealed to the public for the taking. After all, it is nearing that wonderful time of tricks and treats.

SafeServe the first cookieless ad serving technology raises the bar on consumer privacy
TruAdvertiser.xls is industry’s first enterprise ad serving platform fully integrated with Microsoft Excel

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

E-mail produced the highest response rates (4.09%) for companies whose primary objective was to generate leads, according to the Direct Marketing Association’s 2007 Response Rate Trends Report.

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

For many reasons – another record year expected in online advertising, Google first hitting $600 per share, Bidu passing $300, multiple multi-billion dollar acquisitions, record-levels of investment, a blog being valued at $100 million…

During his presentation at TARGUSinfo’s most recent online lead quality summit, Terrence Thomas, CMO of eLearners, made a comment that sounded like any other, but some comments end up sticking with you…

Jeffrey Lindsay, an analyst at Sanford C. Bernstein, thinks that Yahoo! would be worth a lot more if they either broke apart their online businesses or conducted a facelift, which might even include turning its back on its search engine mainstay.