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  • Bride of Flogenstein

    Some what out of necessity, the fake blogs have started to grow-up. While still a confusing mess, two types of players seem strongest – those attempting to buy on slightly more premium inventory, i.e. non-self service…

  • Role of The Middle Man

    A few weeks ago we wrote about the distinction between an affiliate and an arbitrager. The rise of the flogs and the more recent rise of the review pages only helps illustrate that point. At its most essential, the affiliate…

  • The Return of Jeeves (in the UK)

    After spending three years in retirement, Jeeves has returned to Ask.com, compelling the search engine to revert back to its original name, Ask Jeeves – in the U.K.

  • Sprite Combines Music, Social Nets and Reality TV in European Campaign

    Coca-Cola brand Sprite has launched a campaign in Europe that links music, reality TV and the Internet in a new way, by sponsoring an ongoing YouTube series about a young unknown British singer chosen to try her luck in the New York music scene—with advice from online viewers

  • Origins Offers Samples in Exchange for Recycled Packaging

    Natural cosmetics brand Origins is mounting a nationwide Earth Day campaign that will let customers bring in all their used cosmetic packaging for recycling—even from Origins’ beauty-care rivals—and receive a free sample of Origins’ latest skincare product

  • MovieTickets.com Debuts Loyalty Program

    MovieTickets.com, the advance movie-ticketing firm, has launched an auction-based loyalty program for registered moviegoers

  • P&I Postscripts

    OFFICE DEPOT: is drawing in customers by letting people make copies of their resumes for free (up to 25 copies)

  • Facebook = Lower Grades?

    Does Facebook use lead to lower grades?

  • Google, Ask.com Gain in March

    Google and Ask.com gobbled up more of the search pie in March, while the other three major search engines lost ground, according to recent figures released by Nielsen Online.

  • US Internet Population Jumps in January

    Nielsen Online recently released its figures for the number of active Internet home users in 10 countries for the month of January. The U.S. saw the biggest month-to-month increase in its Internet population.