Brainshark, a provider of cloud-based software for creating, sharing and tracking online and mobile video presentations, has created an infographic offering an overview of video as a tool for content marketing. The company notes that video isn’t just big today

The new Google Maps for the iPhone, which was downloaded 10 million times in its first 48 hours of existence, has received hefty doses of high praise, especially when compared with Apple’s home-cooked Maps app. Google Maps on iOS is so good that it threatens the current ecosystem of local apps

According to The Wall Street Journal, Apple is in early talks to integrate local data from Foursquare into its Maps application, which has received the ire of users and a waterfall of bad press since its debut. This adds some weight to rumors that such a deal was imminent when Apple senior vice president Eddy […]

According to eMarketer, U.S. mobile ad spending grew 180 percent in 2012 to $4.1 billion. This better-than-expected increase is “due in large part to the success of so-called ‘native’ ad formats like Facebook’s mobile newsfeed ads and Twitter’s Promoted Products,” according to eMarketer. Mobile ad spending in 2013 is expected to reach $7.2 billion, up […]

Amazon is a lot of things, but could the e-commerce giant become a major online advertising player in 2013? Word is Amazon has built its own real-time bidding platform, which enables the company to retarget its users across the Web based on browsing and purchase habits on Amazon-owned properties. “Given Amazon’s recommendation engine and general […]

Facebook has updated its “Nearby” feature in its iOS and Android mobile apps. As its name suggests, Nearby, which is the product of Josh Williams, product manager of location and events at Facebook, and the Gowalla team the social network acquired in 2011, helps users discover places of interest near their current location that their […]

If your creativity well is running dry as we approach the end of 2012, this post from Social Media Examiner might be the jolt of inspiration you need. Here’s an overview of nine fun Facebook pages that might spark some fresh ideas. For example, Seasons 52, a restaurant, has signature desserts called the Mini Indulgence. […]

Email marketing isn’t new or as buzz-inducing as other marketing channels like social media, but it’s still a reliable and effective weapon in marketers’ arsenals. A recent StrongMail survey found that 55.5 percent of business leaders plan on boosting their spend on email marketing in 2013. Meanwhile, ExactTarget notes that nearly 8 in 10 consumers […]

By Shreesha Ramdas, vice president of engagement at CallidusCloud

In the B2C world, mobile marketing campaigns abound. Starbucks, Adidas, Target and Nordstrom use mobile marketing to enable payments, drive store traffic, distribute reward points and engage over social media.

Instagram has updated its terms of service and privacy policy to mesh better with its new parent, Facebook. The photo-sharing social network points out a few key updates: “Nothing has changed about your photos’ ownership or who can see them. Our updated privacy policy helps Instagram function more easily as part of Facebook by being […]