Webmarketing123 recently released its “2011 State of Digital Marketing Report,” which surveyed more than 500 marketing professionals on the topics of SEO, PPC and social media marketing. Among the findings in the report is that SEO plays the most important role in lead-generation goals for B2B and B2C marketers alike.
According to the report, 46.4 percent of B2B marketers said their most important objective is to generate leads, followed by 22.2 percent who said it’s to generate sales, and 15.3 percent who said it’s to build brand awareness.
Meanwhile, 39.9 percent of B2C marketers said their most important objective is to generated sales, followed by 23.0 percent who said it’s to generate leads and 17.4 percent who said it’s to generate site traffic.
The report also found that 57.4 percent of B2B marketers said SEO makes the biggest impact on their lead-generation goals. Meanwhile, 24.8 percent said PPC has the biggest impact on lead-generation goals while 17.9 percent said social media marketing does.
For B2C marketers, the splits are 41.0 percent for SEO, 34.2 percent for PPC and 24.8 percent for social media marketing.
Regarding how they measure the success of their digital marketing programs, 73.9 percent of B2B marketers said website traffic, followed by 69.2 percent who said lead generation, 64.7 percent who said website click-through rate and 62.5 percent who said sales.
For B2C marketers, 79.8 percent said they measure the success of their digital marketing campaigns while 68.5 percent said sales and 68.0 percent said website click-through rate.
The report also shows that 34.6 percent of B2B marketers say their brand is most active on Facebook, followed by 25.6 percent who said Twitter, 25.3 percent who said LinkedIn, 11.7 percent who said they don’t use social networks and 2.8 percent who said “other.”
For B2C marketers, 75.3 percent said their brand is most active on Facebook, 8.4 percent said Twitter, 6.2 percent said LinkedIn, 7.9 percent said they don’t use social networks and 2.2 percent said “other.”
Sixty-eight percent of B2B and B2C marketers have generated leads from at least one of the three social media platforms mentioned in the report.
More specifically, 47.0 percent said they’ve generated leads from Facebook, 34.8 percent said LinkedIn, 33.8 percent said Twitter and 31.6 percent said they’ve never generated leads via social media platforms.
According to the report, 53.1 percent of marketers plan on increasing their SEO budgets in 2012, while 40.2 percent plan on increasing their PPC budgets and 60.0 percent plan on increasing their social media marketing budgets.
Source:
http://go.webmarketing123.com/seland-state-of-digital-marketing-report.html
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