Email marketing is quite popular these days

Pinterest has acquired two-and-a-half-year-old recipe sharing and discovery website Punchfork for an undisclosed sum of money. Punchfork, which features a rather pleasant image-based interface along with community-based ratings and other social features, will continue for the time being, but its website, API and mobile apps will soon be discontinued. “We believe that a unified destination […]

Words, spoken or written, are the primary tool used to convince people to buy your product. But with so many salespeople and marketers around, it’s no wonder that many use the same words and phrases in well-meaning but ill-conceived attempts to differentiate themselves. Here are 11 words and phrases to avoid like the plague, per […]

“Big data” is a big deal these days, but what’s all the fuss about, and what should marketers know about this trend? To help marketers understand the basics of big data and what to expect of it in 2013, we gathered some input from experts and sources on the Web. Definition Big data is a […]

Google has agreed to alter some of its business practices to appease the Federal Trade Commission (FTC)’s concerns about competition in the mobile market and for online search advertising. Here’s a summary of the settlement, per the FTC’s announcement: Under a settlement reached with the FTC, Google will meet its prior commitments to allow competitors […]

Linchpin SEO, a local digital interactive agency, has put together an infographic about the best days to post on Facebook, segmented by industry. Here are some interesting findings from the data, which is based on analysis from Buddy Media: –

Surely you’ve heard of Snapchat by now, and surely you’ve heard how it’s supposedly a breeding ground for sexting. So could this app, which lets users send each other pictures or videos that self-destruct after a few seconds, be a useful tool for marketers and merchants? One frozen-yogurt chain in New York City is about […]

Forrester estimates that the affiliate marketing industry will grow to $4.5 billion by 2016, but before we get there, what can we expect in 2013? According to Scott Allan, vice president of marketing for LinkShare (writing for Marketing Land), here are the five areas budgets will be allocated to in 2013: 1) global expansion, 2) […]

According to Greencast, a financial researcher, Twitter’s valuation could exceed $11 billion, which is important because the company is planning to go public next year. Oh, and there are those Apple acquisition rumors. Greencast bases this assessment off of trading in secondary markets, though one of the firm’s analysts said “Using the secondary market for […]

It might not be the most logical fit for all types of businesses, but Instagram at least deserves every company’s attention. According to recent research, 40 percent of top brands are on the photo filter-based social network. For brands in need of some help managing and growing their Instagram communities, here are three tips: 1) […]