The month ending on Dec. 25 was a good one for 55tuan, a Groupon clone in China, according to the company’s CEO. If true, this would make 55tuan the first daily-deals site in the Asian country to turn a profit at a large scale. The group-buying scene hasn’t been an easy one to thrive in: […]

If your blog isn’t generating leads, you’ll probably want to diagnose what ails it, and you should find some sort of comfort in knowing that blogging and inbound marketing aren’t working well for many marketing agencies, social media pros and other related businesses. Here are seven possible reasons why this may be the case: 1) […]

Google has confirmed that it’s testing a new mobile search feature called “Quick View.” The feature, which has been spotted on an iPhone 5, is a “Quick View” button that sits beside mobile-enabled search results. Pressing this button lets users see something like a quick preview of the website without having to load the full […]

Google’s algorithm compels marketers to be very mindful of their ability to churn out high-quality content on their websites and blogs. The problem is that generating good content takes time, creativity and, sometimes, money. But there’s a helpful tool for marketers to help them in this quest: contests. “Through awards of cash, merchandise, free service […]

Rand Fishkin recently wrote a blog post titled, “Is There a Long Tail to Referral Traffic?” In the post he shared findings of his analysis of referral traffic to four websites. Conductor, an SEO technology company, decided to take up Fishkin’s challenge to anyone willing to delve deeper into the topic of referral traffic and […]

iStrategyLabs, a digital agency, took some social media statistics for 2012 gathered by Huffington Post to generate a nifty infographic. Here are some of the interesting bits of information: –

Marketers who only A/B test email subject lines are losing the forest for the trees. According to a MarketingSherpa, subject lines are the most commonly tested email campaign element. But marketers should remember that there’s more to test than subject lines. Here are six variables beyond the subject line to test: the offer, landing page, […]

Marketers looking to customize and improve their Twitter campaigns should know about these six analytics tools: 1) SocialBro: real-time analytics and insights; 2) TweetReach: see the reach of your tweets; 3) Buffer: schedule tweets and see how effective your tweets are; 4) TwentyFeet: a simple way to see Twitter metrics; 5) Goo.gl: a URL shortener […]

As if Groupon didn’t have enough troubles: The daily-deals company is facing yet another class-action lawsuit, courtesy of San Diego-based law firm Robbins Geller Rudman & Dowd LLP, which previously sued Groupon in the spring. The class action is on behalf of Groupon common-stock owners during May 14-Nov. 8. “The complaint charges Groupon and certain […]

By Chandler Galt, social media account manager at Webmarketing123

One of the biggest challenges social media marketers face is tying revenue to social media efforts. How do you know if it’s more important to build out a Facebook timeline or spend time training your sales team to mine for leads on LinkedIn? Thankfully, the Google Analytics team has developed new reports to help make this decision process easier. Our guide will show you how to derive actionable items to increase your lead generation from social media.