According to Greencast, a financial researcher, Twitter’s valuation could exceed $11 billion, which is important because the company is planning to go public next year. Oh, and there are those Apple acquisition rumors. Greencast bases this assessment off of trading in secondary markets, though one of the firm’s analysts said “Using the secondary market for shares to mark enterprise value is a very difficult and opaque process.” Twitter’s unveiling of photo filters, improved revenue stream and growing user base all lend some support for the lofty evaluation, though it’s tough to blame anyone who’s skeptical in the aftermath of Facebook, Zynga and Groupon’s respective IPOs. Back in July 2011, a funding round valued Twitter at $8 billion, which was up from a $3.7 billion valuation in December 2010.
According to comScore, Twitter was the No. 26 online property in November with 39.6 million unique visitors. This reflected a slight downtick from its No. 25 spot in October, when it boasted 40.8 million unique visitors.
In other Twitter-related news, the company’s iOS app has seen a notable rise in its rating, which is currently at 4.5 stars. Back in December, the app had a 2.5-star rating.
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