“Big data” is a big deal these days, but what’s all the fuss about, and what should marketers know about this trend?
To help marketers understand the basics of big data and what to expect of it in 2013, we gathered some input from experts and sources on the Web.
Definition
Big data is a rather large concept, so it’s no surprise that different definitions focus on different aspects of it. Take, for instance, the definition found in PCMag.com’s Encyclopedia:
Big Data is the massive amounts of data that collect over time that are difficult to analyze and handle using common database management tools. Big Data includes business transactions, photos, surveillance videos and activity logs (see
Network
