PunchTab touts itself as “the world’s first instant loyalty platform.” Flush with $5.25 million in venture funding, the company is expanding into the mobile realm with a giveaways iPhone app called “PunchTab Giveaways.” The app will enable consumers to take part in publishers’ contests on their mobile phones. To give you a better idea of…
Last week we took a look at why marketers should blog to generate leads, so it makes sense to follow that up with a discussion of what marketers need to keep in mind as they build out their blogs. After all, you wouldn’t convince a friend to embark on a big adventure without telling them…
Sen. John D. Rockefeller IV, D-W. Va., opened up an investigation of nine data brokers’ practices on Wednesday. The Commerce Committee sent letters to nine information brokers: Acxiom, Experian, Equifax, Transunion, Epsilon, Reed Elsevier (Lexis-Nexis), Datalogix, Rapleaf and Spokeo. The investigation aims to understand their practices and the impact they have on consumers. “Because consumers…
According to a study from Outbrain and Econsultancy, 38 percent of in-house brand marketers have a defined content marketing strategy, while 55 percent don’t but are planning one. On the agency/consultant side, 13 percent say they do, while 58 percent say they don’t but are planning one, and 29 percent say they don’t and are…
Some users of Facebook’s Android mobile app are able to purchase gifts for friends from birthday or celebration alerts that will pop up atop their news feeds. This is a mobile promotion of Facebook Gifts for users in the Gifts Beta, and it will make its way to iOS in the coming weeks. Birthday and…
According to comScore, Google finished September with 66.7 percent of the search engine market share, up from 66.4 percent in August. Bing finished second with 15.9 percent, unchanged from its mark in August. Meanwhile, Yahoo saw its search share finish at 12.2 percent, down from 12.8 percent in the prior month, its lowest share in…
This continues our series of profiles of local-commerce companies. The purpose of these Q&A profiles is to give merchants, marketers and others in the industry a glimpse into what some deal providers out there are doing. These profiles are also meant to offer different outlooks on the future of the local-commerce industry. This week we’re…
Converto, an advertising analytics and optimization technology company, has just launched a new product that will help draw a direct line from things like Twitter streams, YouTube channels, Pinterest pins and Facebook activity to sales. The product will also track display advertising, paid search and other online ads. “The firm gave the example of a…
Well, well, well
Jetsetter, a luxury-travel flash-sales website, has launched Jetsetter Now, an iPhone and iPad app that offers deals on same-day hotel bookings. Deals are sent to members at noon each day. New York City, Las Vegas, Los Angeles, San Francisco, Miami, Boston and Chicago are the seven cities that will receive Jetsetter Now deals to start.…
