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The Internet Land Grab
When you are making a lot of money, you probably don’t care whether the Wall Street Journal covers your industry or even your company. The validation might be nice, but whether they cover it or not doesn’t impact the success of the…
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Internet Land Grab: Part II
Talking about the domain name industry today is really talking about the Internet land grab, and in many ways it paralleled the expansion of the US. Pioneers went out and laid claim to settled a large chunk of the land. When
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Search in the Far East
To stay relevant or even solvent, a company must keep itself informed. That’s why research, of both the in-house and outsourced varieties, is essential. At ConductSearch.com keeping tabs on who’s doing what in the marketplace is…
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Web 2.0, Build On It
In 1999,our company opened up shop as an online advertising agency and we viewed our chosen milieu, the Internet, as a limitless possibility – there was no talk of bubbles, no clouds on the horizon. In fact, conversations in the…
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Microsoft to Enter Social Networking with Wallop
Microsoft began spreading the word about its social networking venture, Wallop, in late 2003, but has since been very quiet about its dealings with the project. After some renewed buzz about Wallop in recent weeks, Microsoft…
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Fox Gets More Web 2.0
Using some of their $2 billion in acquisition resources, News Corporation’s Fox Interactive Media (FIM) segment purchased two relatively new Web 2.0 companies named Newroo and kSolo.com. Both sites focus on user-generated…
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Holiday Inn Scores Home Run as MLB’s Hotel
The Holiday Inn has been named the Official Hotel of Major League Baseball (MLB) as part of a three-year sponsorship agreement announced last week. The partnership has been dubbed the largest sponsorship between a U.S. sports league and a hotel industry player.
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Agencies
General Mills Drops Betty Crocker Rewards
General Mills is phasing out its Betty Crocker Rewards program to concentrate on the broader Boxtops for Education program.
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Agencies
P&I Postscripts
DELTA AIRLINES: was honored April 30 at InsideFlyer magazine’s Freddie Awards for…1-800-FLOWERS.COM: has expanded its customer retention and loyalty programs where…
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Agencies
L.A. Cops Mistake M:I:III News Rack Promo for Bomb
A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film’s theme song for a bomb.
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