Brian Quinton, Author at Chief Marketer

Customer Loyalty: The Gift That Keeps on Giving

Loyalty efforts traditionally provide rich amounts of data on a member’s transactions. Transaction data, however, only reveals what a loyalty program member is currently buying. Transaction data rarely provides insight on what else the member could be buying, the reasons behind the purchase or what differentiates this customer from others.

Agencies

Brand Tactics: The Scavenger Hunt is On

Brands are using scavenger hunts as productive ways to interact with customers, but also as a means to educate people about products or services. Here are some recent examples from Chrysler, Cathay Pacific and Starbucks.

Social

National Audubon Engages With Birders on Facebook

The National Audubon Society looked at two factors the immense popularity of Angry Birds and the launch of the bird-watching-themed movie The Big Year from 20th Century Fox and saw recruitment potential

Agencies

SEO on the Go: Recognize the Differences When Formatting for Mobile Search

New research by Convario shows that mobile search and attribution modeling across multiple digital media types are the two most important issues to search marketers in 2012

Agencies

Mobile, Social Data Transforming Marketing for the Holidays—And Beyond

Almost every CMO went into Black Friday and CyberMonday with one thought in mind: shoppers are more price-sensitive than ever before. But what actually happened on Black Friday and CyberMonday radically shifted the conversation. Consumers spent like mad—online and on mobile devices.

Social

Eight Ways to Market More Socially This Holiday Season

Some key dates during the peak of the holiday season still lie ahead and keeping a handy list of tips and reminders will help marketers get the most out of social media and Facebook ads during the holidays

Agencies

Meijer Rolls Out Holiday Digital Sweeps with a Video Hook

It's probably engaging enough that Midwest retailer Meijer is running an online holiday contest offering website visitors a chance to win $10,000 in gift cards, as well as a $10,000 to their local food pantry.

Digital

The Missed Opportunity of Branded “How To” Video Marketing

Years ago, I managed search campaigns for a tax software client. The volume of queries for informational keywords such as “tax advice” and “tax info” were off the charts, but we could never justify buying ads on this traffic because it was considered …

Agencies

Are Quick Response Codes Overhyped?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Are QR codes overhyped or something mailers should consider using in their campaigns?

Agencies

Direct. B to B to C in Mix for Tullamore Dew U.S. Effort

The world’s second-largest Irish whisky is Tullamore Dew, and yet comparatively few Americans have heard of it, favoring instead competitors Jameson’s and Bushmills. Importer William Grant & Sons USA is using a mix of retail partner efforts and direct-to-consumer marketing to change that..