Brian Quinton

• Agencies

  2012 PRO Award Finalist: Arnold Worldwide for Vertex Pharmaceuticals

  Four million people in the U.S. have hepatitis C and 3 million don’t know it. The unbranded hepatitis C awareness movement was created by Vertex Pharmaceuticals to help spread awareness and understanding of the disease, provide education and encourage individuals who may be at risk to get tested.

  New York City was selected as a target market because it is has the highest concentration of individuals infected with hepatitis C in the nation. Hispanics and African Americans were targeted because they have the highest prevalence numbers.

• Tenthwave Surfs the Interactive Tide

  Change is a series of tidal waves in the interactive channel. So digital agency Tenthwave has more than doubled its tech activation staff in the past year to keep up.

• Agencies

  Parago: Turning Frugals into Frequent Shoppers

  Parago (#27 in the 2012 Promo 100) has seen some major shifts in incentive marketing but sees no end to the use of rebates to lure and keep the “new frugals” coming back.

• Automotive Events Goes Beyond the Ride-and-Drive

  It’s still crucial for car makers to show up at sports venues and music festivals. But Automotive stays in the Top 5 car promotion agencies of the Promo 100 by broadening its focus to events with online and social buzz.

• Creativity Is a Premium for Supremia

  Supremia scores among the Top 10 agencies specializing in promotional products in Chief Marketer’s 2012 Promo 100 ranking.

• Mobile

  Chief Marketer 2012 Mobile Marketing Survey: Mobile Goes With Everything

  More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and don’t always leave.

• Agencies

  White Castle UGC Contest, Mobile App Call Out to “Craver Nation”

  White Castle is energizing its fervent fan base with a summer of contests challenging “Craver Nation” to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life.

• Mobile

  Peapod Tries On Tesco’s Mcommerce Approach

  Online grocer Peapod is taking a successful marketing play from South Korea and giving it a Big Shoulders spin by letting Chicago subway riders shop for groceries via bar-code scans. But infrastructure differences may keep this pilot from taking off as it has in Seoul.

• Mobile

  FCC, Lawsuits Shape How Marketers Must Handle SMS Opt-ins

  Recent actions by both the FCC and the Federal courts underline that marketers need to follow best permission and mailing practices in text-message campaigns– or face lawsuits and stiff penalties.

• Agencies

  Sauza Pulls a Leaf from the Old Spice Video Playbook

  Shades of the Old Spice Guy! Sauza Blue Silver Tequila offers up a viral fireman who strips down, mixes a perfect margarita, and has an opinion about leggings vs. jeggings.