Brian Quinton
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Social
(Radio-)Active Links
If you want a longer-lasting link, get it on video. Shared links from YouTube have a mean half life of 7.4 hours, compared to 2.8 hours for links shared on Twitter
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Social
Social Marketing Goes Mainstream: Chief Marketer Annual Survey Find Marketers Believe in Power of Social
What’s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It’s arbitrary, but 75% seems as good a milestone as any
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Agencies
Texas Instruments Aims B-to-B Marketing at its Target Audience: Product Designers
When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer
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Mobile
The Top 5 Mobile Web Mistakes – And How to Avoid them
The mobile web holds tremendous potential as a channel for building customer relationships, loyalty and revenues, but there are several common mistakes companies make on the road to mobile web success
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Agencies
Broker Roundtable: Daily Deal Sites and Email List Prices
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What effect is the continuing popularity of daily deal sites likely to have on e-mail list prices?
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Agencies
Monster.com Success Stories
With unemployment at a record high, online job site Monster.com wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love
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2011 Promo 100: #7: momentum WORLDWIDE
The event and experiential category is undergoing enormous change as people’s attention spans become shorter and their consumption of intense volumes
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Agencies
CRM Special Report: Social and Mobile Move Loyalty Beyond Points
There is a temptation to talk about mobile and social in the same breath. The channels came to prominence more or less concurrently. And there is considerable interplay, with consumers using their mobile devices to access social networks.
But that said, there is at least one significant difference when it comes to loyalty marketing.
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Email
Specialized Bicycles Rides Social, Email to Improved Customer Service
A social media presence heavily focused on customer service has helped Specialized Bicycles reduce support costs and connect with cyclists around the world.