Beth Negus Viveiros
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Email
Triggered Email Messaging in Five Easy Steps
Here are five steps to getting triggered email marketing right.
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Email
Cracking the Inbox
How do you get your messages into the inbox and not the spam folder? Chief Marketer talked with several industry pros to get their thoughts on email deliverability
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Data & Analytics
CM Listline: In Life Events, Timing is Everything
The proliferation of online advertising networks is creating much ado about nothing, at least in terms of how digital marketing is romanticized nowadays.
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Agencies
Chief Marketer Listline August 29
Lists featured this week include CD Phone Home Cell Phone Buyers and Consumer Direct Wine and Cheese Lovers.
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Agencies
When Does Reactivation Modeling Make Sense?
The ability to ask the right questions is a critical factor for effective analytical work. This is the key point I made in a recent article, “Asking the Right Questions in Data Analysis” https://chiefmarketer.com/direct/non-print/data-listtalk-0415bnv9.html. I also noted that asking the right questions typically does not require an advanced degree in statistics.
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Email
Back to the Basics: Perfecting Email Creative
By taking just a small amount of time to consider the following tips, email design can assist you in maximizing return on investment and communicating a consistent brand identity to customers.
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Cisco Global Sales Experience (GSX)
Cisco’s growth is driven by a 21,000-person global sales force. Training, education and achievement recognition are key to continued development of this critical team and their efforts to protect and elevate Cisco’s market share
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Email
Back to the Basics: How to Optimize Your List
Here’s some of the basic best practices to review to make sure your subscriber list is flawless before you hit send.
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Agencies
Lead Gen Best Practices: Bridging the Sales/Marketing Gap
While sales and marketing are ultimately marching toward the same goal—driving leads and closing more deals—there has long been a disconnect between these two functions. Sales teams often follow up with leads based on little insight into how that prospect became a lead, or what specific area of interest the prospect has.