Beth Negus Viveiros
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Data & Analytics
Using Triggered Marketing to Boost Your ROI
Here’s three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.
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Digital
The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012
Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year’s Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.
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Digital
Scion Revs Up: Buzz-worthy Web Content Helps Carmaker Reach New Generation
In preparation for a pair of new model launches this year, Scion transitioned its website to a new HTML-5-based platform, resulting in quicker load times, greater interactivity and more content abilities for the brand.
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Editor’s Note: Moving Day
Moving day has been on my mind recently, thanks to the fact that Chief Marketer has a newly redesigned web site and a new online integration with the former standalone PROMO site.
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Agencies
Using Marketing Analytics to Accurately Microtarget B2B leads
It is imperative to identify the B2B lead generation tactics that best connects with the best prospects early, helps optimize lead quality, and closes more deals.
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Agencies
How to Generate Leads With Insert Marketing
Inserts drawing attention to one product that is a seasonal or perennial strong-seller can create interest in your brand and drive prospects to your website to make a purchase or request a catalog.
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Agencies
Secrets of Successful Subscription Commerce
Online retailers like Honest.com are launching subscriptions and product discovery clubs as a way to boost engagement. Here’s six ways to help you deliver high-value to customers.
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Agencies
Brands Test Google+ with Local Marketing Pilots
Asking a few simple questions can get your brand headed in the right direction when it comes to Google+.
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Email
Why List Quality and IP Reputation Are Crucial in Email Delivery
Effective delivery of emails for marketing, ecommerce or other business functions is essential for a company to build and sustain relationships online.