Beth Negus Viveiros
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Agencies
2012 PRO Award Finalist: HBO
HBO sought to develop innovative promotions to fuel anticipation for the fourth season “True Blood” that would ignite the show’s rabid fan base.
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2012 PRO Award Finalist: Barnes & Noble College Marketing
Norton by Symantec partnered with Barnes & Noble College Marketing to increase brand awareness among the college audience.
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Agencies
2012 PRO Award Winner: The Integer Group for 7-Eleven
To draw consumers’ attention to 7-Eleven’s coffee, Integer created a promotion around “The Drips,” annoying people you don’t want to see before your first cup of coffee.
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Agencies
2012 PRO Award Finalist: The Marketing Arm for Oneworld Alliance
Global airline network oneworld alliance wanted to educate elite status customers on the benefits of membership.
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Agencies
2012 PRO Award Finalist: Evolution Bureau for Pernod Ricard USA
Jameson created engagement with its audience online with Jameson1780.com, a game that let fans walk in the shoes of the brand’s legendary founder.
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Agencies
2012 PRO Award Finalist: Noise Digital for Tic Tac Canada
A year long program for Tic Tac Canada around the concept “Fun Fresh Talent” helped the brand create a long-term social media strategy and increase brand awareness.
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Agencies
2012 PRO Award Finalist: TRIS3CT for Newell Rubbermaid Office Products
For the 2011 back-to-school period, TRIS3CT was challenged with reinvigorating the uni-ball brand for Newell Rubbermaid Office Products.
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Agencies
2012 PRO Award Finalist: Prizelogic for Disney Cruise Line
To position Disney as the only cruise operator that offers “magical experiences” on every voyage, Prizelogic created The Magical Cruise Adventure Sweepstakes, which allowed users to build their own cruise by adding upgrades to their potential grand prize in the form of activities and amenities that normally cost extra.
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Agencies
2012 PRO Award Winner: SpyderLynk for Glamour Magazine
To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue’s publication.