Beth Negus Viveiros
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Data Driven ROI
Consumer Wariness for Sharing Data Grows: LoyaltyOne
Consumers are becoming more hesitant to share personal information with marketers
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Direct Marketing | Print
Pay Attention to Your Integrated Media Mix
A single channel marketing approach simply won’t cut it today. Here are key steps to move your business into a successful multichannel strategy.
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Data & Analytics
Connect With B2B Buyers Before They’re Too Far Down the Funnel
B2B prospects may wait longer and longer today before contacting a salesperson, but that doesn’t mean marketers should just sit back until customers come to them.
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Data & Analytics
10 Common B2B Marketing Mistakes You Can Dodge
Having a silo mentality, ignoring the frequency of your communications, and underleveraging media partnerships are just a few of the mistakes made in B2B marketing.
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Data & Analytics
2012 Look Book Spotlights Engaging Email Creative
Clever personalization, increased mobility and engaging creative elements were key ingredients in the emails featured in Responsys’ 2012 Look Book.
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Email
Emails We Love: Five Below [Confuses] Us
Discount retailer Five Below gets points for speedy first delivery, but not all of their email [creative] decisions make complete [sense].
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Direct Marketing | Print
Consumers Are Thinking Omnichannel—And Brands Should Too
Customers don’t distinguish their experiences with a brand by a particular channel. Marketers need to catch up, and make their customer data accessible to every touchpoint a customer comes in contact with throughout the enterprise.
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Email
Emails We Love: Talbots Communicates With Understated Style
Some brands go for pizzazz when they send out a welcome email. Talbots goes for more refined approach.
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Email
Express Customer Is a Fast Moving Target Socially
Brands that want to find success in social and mobile shouldn’t be judging their efforts solely by the ROI of sales generated from social channels, says Lisa Gavales, CMO of Express.