Beth Negus Viveiros
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Data & Analytics
B2B Traffic Doesn’t Necessarily Stop on Holidays: Study
A recent study on B2B site traffic patterns suggests that marketers shouldn’t just automatically turn off the lights when a holiday approaches.
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Acquisition
Social Media Listening Helps Qualify B2B Leads
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
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Data & Analytics
Website Experience Important to Consumers: Survey
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
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Acquisition
Q&A: The Power of Money & Color: Symbols in Marketing
Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.
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Data & Analytics
New Report Reveals Insights into Showrooming, Mobile Technology and Social Media
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
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Digital
Chief Marketer Asks….What Was Your Favorite Campaign of 2013?
From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.
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Acquisition
Keen Reaches Wide Audience With Hybrid Marketing Strategy
Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.
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Acquisition
B2B Marketers Unsatisfied With Conversion Rates: CMO Council
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
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Data & Analytics
Chief Marketer Asks…What Are Your 2014 Goals?
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
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Data & Analytics
BrandSnap Analyzes Value of Social Engagement
No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.