Marketing Musts for Stronger Customer Relationships
2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond?
2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond?
A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.
Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.
A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.
Are you getting ready to migrate to a new marketing tech platform? If you want it to go smoothly, make sure all parties involved are on the same page.
Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan.
Pamela Larrick, the CEO of Javelin Marketing Group, received the Edward N. Mayer Jr. Education Leadership Award Sunday during the annual Marketing EDGE awards.
You can have the best webinar content in the world. But if you don’t drive registrations and conversions, you’ve failed.
Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.
Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.