Beth Negus Viveiros, Author at Chief Marketer

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Incorporating Custom Print into Your Content Strategy

Don’t rule the printed word just yet, especially custom print vehicles that can be a great calling card for your brand.

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Building Your Email List is Key to Website Success

The main job of your website isn’t content delivery—it’s email list building.

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Atlanta Falcons Transforms Fan Experiences: Webinar

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

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20 Top Customer Engagement Tips

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

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The Market Basket Drama, One Year Later

A crazy summer of protests and boycotts in 2014 actually made supermarket chain Market Basket stronger in the end.

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Earning An Audience With Great Content Marketing

Live from B2B LeadsCon, learn why you should focus your content marketing strategy on answering your customers’ questions, rather than pushing your brand or product.

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For Better SEO, Focus on Clear Goals and Strong Site Design

Knowing what to measure and having goals is key to better SEO. Get the scoop from Jim McKinley, live from B2B LeadsCon.

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Cultivating B2B Customer Loyalty

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.