Beth Negus Viveiros
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Mobile
Motel 6 Targets Road Warriors With Mobile First Strategy
A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6.
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Data & Analytics
Adobe Debuts Cross-Device Co-op
The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.
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Engagement
Superman V Batman Fight Goes Viral—With a Catch
Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and Martha Wayne.
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Mobile
Digging Into the Amazon Underground Mobile App Store
The way developers sell mobile apps is constantly changing, and Amazon Underground is one new model that has grown since launching last summer.
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Engagement
Are Millennials Worth Marketers Time?
Is it worth marketers’ time and money to invest significantly in targeting affluent Millennials today?
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Data & Analytics
Making the Most of Anonymous & Known Customer Data
Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9.
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Demand Gen
Q&A: The Roadblocks to B2B Conversion
Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.
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Data & Analytics
B2B LeadsCon 2016 Call for Speakers Open
Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.
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Demand Gen
How B2B Marketers Can Use Video for Lead Gen: Webinar
For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.
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Acquisition
Where Marketing Budget Dollars Are—And Should—Be Going in 2016
Learn the latest on where CMOs are spending their marketing budgets in a free webinar Wednesday, Feb. 10