Beth Negus Viveiros
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Data Driven ROI
B2B Marketers May Increase Branding Spend: Report
Despite an increased focus on storytelling and content marketing, a significant number of B2B companies are looking to increase their branding budgets.
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Digital
Influencer Marketing Must Focus on Customer Needs: Report
Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report.
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Digital
Amazon and PayPal in Online Payment Talks
Amazon and PayPal are reportedly in talks for the etailer to allow PayPal payments on its site, as the ecommerce wars continue.
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Facts & Figures
Want a Job? Get Videography, Social and Content Skills
Social media management, content writing and videography are among the 20 fastest growing skills marketers are looking for, according to a new survey from Upwork.
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Data & Analytics
Marketing Automation Boosts Engagement for GM Nameplate
Implementing marketing automation has helped GM Nameplate’s sales reps get a better handle on B2B customer communications and engagement.
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Agencies
U.K. B2B Agencies May Feel the Burn of Brexit
U.S. marketers are no doubt wondering what the current political climate will mean to their business, but across the pond agencies are bracing in anticipation of Brexit.
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Data & Analytics
Better B2B Data in 2017—Here’s How
Discover how to make the most of your B2B data this year throughout the entire funnel, to connect with prospects, close sales and create loyalty in these special reports.
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Demand Gen
Winning Webinars in 2017—Tips and Tech You Need to Know
Webinars are undeniably one of the top lead gen tactics for many B2B marketers. How can you use the evolving technology of webinars to drive pipeline growth?
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Data Driven ROI
There’s Room for Improvement in B2B Retention: Survey
Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.
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Acquisition
Get the Scoop in Chief Marketer’s Super Book
Check out the digital edition of Chief Marketer’s annual Super Book, featuring the PRO Awards, Top Shops and more!