New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.
Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity
Here are three things to consider when calibrating your brand’s moral compass before embarking on an online media campaign.
Peet’s Coffee got into the spirit of Coachella this week with several brand activations to promote its chilled Cold Brew.
How can webinars be used to generate new leads? What types of webinar formats work best, and how do you measure the results?
Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the global tie-ins
Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?
Your signature may be distinct, but no longer matters: Major credit card issuers are no longer requiring them to complete transactions.
Coalfire CMO Patrick Kehoe talks with Chief Marketer about the hurdles and opportunities for selling cyber security services in today's environment.
Audit and tax advisory firm Grant Thornton is leveraging a partnership with the PGA in a new TV spot featuring pro golfer Rickie Fowler.
