B2B Buyers Rely on Emotions: Survey
Despite all the data at their fingertips today, emotions still factor strongly into business decisions, according to a new survey from the Financial Times Commercial Insight Group and gyro.
Articles by Beth Negus Viveiros
B2B Sellers Missing Digital Opportunities: Survey
The majority of B2B buyers—87 percent—are purchasing online, but only 11 percent say it is their channel of choice, showing there is room for improvement when it comes to digital B2B ecommerce experiences
The Price of Success: Martech Pricing Changes Under Consideration
More than ever before, marketing spending is being scrutinized by the c-suite. Now, the pressure to perform is getting passed along to the companies providing those often pricey martech solutions.
8 SEO Must-Dos for Marketing Success
SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos
Lack of Data Structure a Problem in B2B: Forrester
Many B2B companies lack a consistent data structure to link systems, making it tricky to run campaigns in a scalable way, according to new research from Forrester Consulting.
How Motherhood Made Me a Better Marketer (and Vice-Versa)
Just in time for Mother’s Day, Nina Wooten of DiscoverOrg shares the parallels of her journey in marketing and motherhood.
B2B Events Get Inspired by the Women’s Movement
Brands like Twitter and Cisco are leading the way when it comes to increasing the profile of women at B2B events.
Looking to Reach Prospects? Consider Going Micro
Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.
Coordinating GDPR Strategy Across the Enterprise
If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here's the steps to take.
Customer Engagement Vital for CMO Job Security: Report
Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.
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