Marketing trends follow social trends, and as society goes green, so go marketers who wish to appeal to the masses. More and more, consumers wish to buy products that either benefit the environment, or have a lower…

Advertising through online video may be the hot topic these days, but that doesn’t mean that more traditional means of reaching consumers like display ads are dying off. In fact, recent numbers from Datran Media indicate that…

Though March is dominated by predictions of possible Final Four match-ups, the big four Internet portals leave no room for uncertainty when it comes to online advertising dominance.

Spam is a problem that has primarily been known for its unwelcome presence in e-mail inboxes across the world, but the average Web user also knows that spam is a large inconvenience to their online search experience. Microsoft…

Google edged out Microsoft to win a big AOL advertising deal in late 2005. However, it seems that Microsoft now has another opportunity to take a shot at Google, the company that is causing the most headaches for the Windows…

Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers.

Arby’s is planning to give away 1.5 million discount cards to drive trial and repeat business.

Borders has named former Barnes & Noble marketing executive Jessica J. Harley to vice president, acquisition and retention marketing.

General Mills is reinforcing the health-and-wellness positioning of Oatmeal Crisp cereal through a tie-in with the American Stroke Association

The annual NCAA men’s college basketball tournament known affectionately as March Madness has long been based solely on the television platform for both viewers and advertisers. However, with the undeniable advent of online…