In the interactive advertising space, Ad:Tech holds the title of most significant conference, with Ad:Tech New York as the crown jewel in the series. At each show, and certainly during the New York one, you can count on companies to…

When Experian purchased LowerMyBills creating Experian Interactive, the lead generation company had reached a size and scale that seemed tough to increase. Yet, both companies will most likely share the fact that LMB, as it’s…

In a world cluttered with ad messages, video games are becoming a sought after medium for marketers.

Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.

HBO Sports is producing a series of events in New York City to promote its upcoming heavyweight championship boxing match between Wladimir Klitschko and Calvin Brock, which airs on the network this month.

Toys “R” Us today begins a Million Toy Drive campaign to support the U.S. Marines’ Toys for Tots Foundation.

Since Google’s big acquisition of YouTube on October 9, it seems that the video site has become a big-time target for angry content owners. Almost two weeks ago, the Google-owned YouTube complied with the requests of the…

October 26, 2006: Internet Advertising Group, Inc., an online performance-based marketing company has been restructured under iMedia Holdings, Inc., a privately held corporation consisting of several additional companies…

I picked up the recent copy of Business Week that had a cover story on click fraud and quickly scanned it last week. Now is it just me or can none of the major business magazines in this country resist doing a story on this topic without including the…

It’s hard to explain or put a finger on it, but we are beginning to witness something big. When it comes to just what the next big thing will be, much of the discussion to date has focused on online video. And, chances are that’s…