Who says it’s a bad time to start an agency? The principals at Launch55 certainly don’t. In fact, this trio of marketing veterans believes there’s no

James Bond is returning to his first love. No, not Ursula Andress Aston Martin. After five years of putting 007 behind the wheel of BMWs, Los Angeles-based

There’s nothing quite like sampling day at the supermarket. Placed strategically throughout the store are tables presided over by demonstrators handing

As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

What a difference a year makes. In 1999 and 2000, the promotional products industry was on a roll. According to a recent survey from Promotional Products

Kraft Foods and Nabisco are more alike than different, but the differences are crucial to marketing: Meals vs. Snacks. Media-driven promotion vs. in-store

The U.S. Supreme Court handed down two marketing-related rulings in June, one in favor of tobacco companies, the other on behalf of mushroom farmers.

On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network’s new My VH1 Primetime programming block, watching

Don’t let the green hair and body piercing fool you. Today’s college students aren’t simply scrounging pennies for pizza and beer. In fact, they’re spending

When Boston-based hotelier Sheraton Corp. launched its Club International paid loyalty club in 1986, many doubted that consumers would pay a $25 annual