A couple weeks ago, Google and Sun Microsystems announced an alliance to help promote each other’s products. One of the most vital components of this collaboration was said to be the open source office application, OpenOffice productivity suite…

Coregistration, once a little-known online marketing tool, continues to garner widespread usage among online marketers. Coregistration is a simple and cost-effective method to generate prospects for opt-in mailing lists, loyalty programs, subscriptions, memberships, and other online and offline…

The sky’s the limit with Thrifty Car Rental’s latest sweepstakes, which is awarding daily prizes of 75,000 Delta SkyMiles. Consumers 21 and older can enter the sweepstakes online at Thrifty.com. Each day, Thrifty will select a random winner, who will …

Harry & David launched a corporate incentives and promotions division at the Motivation Show last month. Al Multari, senior VP and general manager heads

Gratis Internet Climbs to #18 in Inc. Magazine’s Prestigious Inc. 500 Ranking of 500 Fastest-Growing Companies in the U.S.

New York – October 26, 2005 — Datran Media, the leading performance marketing company, announced today that its campaign for the non-profit initiative America On the Move (AOM) has helped drive strong results. In addition to helping make the…

In regards to online advertising, an advertiser is any person or organization, typically a website that sells a product or service, accepts payments, and fulfills orders. In general, an advertiser places ads on other websites (a.k.a. publishers) that are regularly…

Most of us know that not all online advertising is created equal. This includes desktop publishing, in which there’s a fine line between doing it ethically and doing it unethically. On one side, you have your respectable adware companies, who adhere to…

I’m a regular lurker of http://www.Adrants.com – a site that spoofs advertising and all its zaniness and generally allows for casual social commentary, some good, some bad, and more often than not, shows an inordinate amount of boobs, which I’m certain…