New York – October 26, 2005 — Datran Media, the leading performance marketing company, announced today that its campaign for the non-profit initiative America On the Move (AOM) has helped drive strong results. In addition to helping make the September 28th AOM Day of Action campaign kickoff a rousing success, Datran Media’s campaign has helped drive more than 35,000 people to take the AOM Day of Action pledge via the AOM website www.americaonthemove.org and via hundreds of events across the country. Datran Media donated email public service announcements to drive visitors to the AOM website for event registrations, campaign awareness, and pledges.
AOM is a national initiative dedicated to helping individuals and communities across our nation make positive changes to improve health and quality of life. By focusing on individuals and communities, AOM strives to support healthy eating and active living habits in our society. AOM is based on making 2 small, easy-to-accomplish changes in food choices and physical activity. The AOM program is understandable, usable, and free to everyone through online and offline tools. Operating as a public/private partnership with a nationwide network of Affiliates, employers, civic groups and other entities, the America On the Move Foundation leads the nation in promoting weight management and obesity prevention through ongoing collaboration and communications efforts including national science and health conferences, national health education campaigns and events, and local events and programs.
“We’re happy to do our part in making the kickoff event a success,” said Sean O’Neal, Chief Marketing Officer for Datran Media. “Helping to drive awareness through email marketing of this campaign is such a natural fit, and we’re happy to have played a role in driving so many people to such a worthy event.”
About America on the Move (AOM)
America On the Move, the flagship initiative of the America On the Move Foundation, is a unique national non-profit organization dedicated to helping America improve health and reduce risk of diseases including heart disease, diabetes and some cancers. AOM does this by generating new research and discussion among thought leaders, and creating science-based programs that help individuals, families, communities and the nation attain and maintain a healthy weight. To register or to find out more, visit www.americaonthemove.org or call toll-free at 1-800-807-0077
About Datran Media
Datran Media is a performance-based marketing company that specializes in online Database Management and Customer Acquisition. By combining the fundamentals of Direct Marketing with Cutting Edge Technology, Datran Media has built the first Self-Educating Channel for Contextual Marketing, Powered by Consumer Response. The result is delivering the right offer to the right consumer at the right time. For more information, visit: www.datranmedia.com.
Media Directions is a full service direct response marketing and advertising agency specializing in mailing list management, mailing list brokerage, compiled databases, data processing (including merge purge, data hygiene, NCOS, and list rental fulfillment) and consulting services. Drawing on over 40 years of combined experience, founding partners Jeff Feldman, Scott Miller and John Greany continue to provide the direct marketing community unsurpassed levels of service, commitment and value. [email protected]
About Charity Brands Marketing
Charity Brands Marketing is a leader in developing relationships between non-profit organizations and corporate sponsors. Since its inception in 1985, Charity Brands has helped dozens of major nonprofits and hundreds of corporations improve consumers’ understanding of major health concerns, generate funding for nonprofit organizations’ initiatives, and increase traffic and sales for corporate sponsors.
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