-
Maine to Track Marketing Spending on Drugs
Maine is close to enacting a law that will require drug companies to disclose how much they spend on marketing. Legislators approved the bill last week,
-
Father Knows Best
NOW THAT THE MUSHY flowers-and-candy Mother’s Day season has passed, it’s time to break out the power tools for Father’s Day. The Hallmark Channel is
-
Trial Date Set for 2004 in IRI Anti-Trust Suit Against ACNielsen
Information Resources, Inc. will go to court next year with its $350 million-plus anti-trust suit against ACNielsen, Dun & Bradstreet Corp. and IMS International.
-
Spears and Skechers Settle Lawsuits
Skechers USA has settled mutual breach of contract lawsuits with Britney Spears, Sketchers said yesterday. Details of the settlement were not revealed.
-
Agencies
Clearly Canadian Promotes Sweeps on 4 Million Bottles
More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part
-
Taken to Other Side
How do you reposition a cable TV network that speaks largely to Americans who believe in aliens and the fifth dimension? For starters, exploit RoperASW
-
Agencies
Flour Arrangement
There are four major competitions that are so massive in range, scope, equipment required and competitors involved that they can’t be held on a yearly
-
SASSOON SUES P&G
Hair care mogul Vidal Sassoon filed a lawsuit against Procter & Gamble earlier this week, accusing the CPG of breach of contract and fraud in its dealings
-
The Hard Sell
Coupon activity in 2002 returned to the stable levels of 1999. “In 2000, the industry numbers were inflated, as was all media. In 2001, it was undervalued.
-
Keep em flying!
Frequent-flier miles will not become a pass payment option despite the foul financials of some of their biggest sponsors. So says Tim Olson, founder of
Author