While and shopper insights have taken on a cachet among brands of late, retail expertise has been Marketing Drive’s calling card since its start up seven

Let’s welcome Microsoft’s AdCenter to the PPC advertising field. A quick question, though, why is AdCenter here? Microsoft, the juggernaut, sat on the sidelines for quite awhile and watched as first Overture (later bought by Yahoo…

According to the New York Post, Microsoft has been involved in very covert talks with eBay about acquiring the giant online auction site. Discussions have cooled off recently because of the worries about anti-trust issues, but the Post…

Back in February there were murmurs about something called GBuy, which was supposed to be Google’s response to PayPal. Jeff Jordan, the president of eBay’s PayPal unit, said that “It’s a very legitimate competitive threat. It’s…

Last week Google announced that they would begin selling click-to-play advertisements to advertisers in the U.S., Canada, and Japan. It will be a computerized auction service that will allow marketers to place these video…

According to Nielsen//NetRatings, Google garnered 50% of all searches conducted in April, once again proving their dominion over the search realm. Yahoo! was second with 22%, while MSN was third with 11%…

– Learn how Scott started Netblue
– Find out what happens late at night when you’re playing poker with
billionaire Ebay founders
– Discover how Scott is funding companies

This week marks the third year that Eduventures, a market research and consulting firm for education institutions, has put on their Competing in Higher Education tradeshow. With only a handful of lead generation firms at the show…

Part One of this piece on the recent Eduventures conference in Boston sets the framework for the information below. It tells of the unique nature of the conference as it brings together, not necessarily by choice, two very different…