This year, one topic in our industry has arguably drawn more attention than almost any other. From its effectiveness for advertisers, to its ability to frustrate consumers, as well as its almost disproportionate influence on the yearly internet advertising ecosystem, adware stands, for better or worse, in a league of its own

When both the New York Times and the Wall Street Journal choose to a cover a topic, chances are it is a press worthy story. On the rare instances that they cover a story that involves our industry, it generally focuses on growth and the size of the market.

Drugstore chain CVS discontinued a pharmacy-tracking service for its ExtraCare cardholders after a consumer privacy watchdog group found a way to access sensitive purchase data. The service let cardholders with flexible spending accounts (through their …

While they may be expert at store layout and catalog design, many retailers slip up when designing the shopping experience for customers visiting their

Verizon Wireless got a great date for the Oscars. Access Hollywood met Million Dollar Baby star Hilary Swank on the red carpet and showed her a Verizon

A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

A diagnosis of diabetes can be overwhelming. You have to deal with new medications and/or the probability of daily shots of insulin, constant monitoring of your blood sugar and radical changes in diet. Eating anything containing sugar can disrupt…

Once again Google captured headlines this week. However, their new product feature and $300 per share sustained closing price was not enough to command the majority of the internet advertising related media. Something close to the heart of any…

Those looking for a stock tip probably should have wagered on Intermix recovering, which it did after announcing roughly two weeks ago that it had settled its spyware suit brought on by Elliot Spitzer. Besides paying $7.5 million, the company also…

Adware is not inherently bad…
As an affiliate marketer on the distribution end of the business, it’s difficult for me to categorically label this form of online marketing as malicious. The problem lies not in the applications themselves…