Snyder Communications, Bethesda, MD, continued shoring up its many business units by aligning a group of “target marketing services” under one banner, Bounty SCA Worldwide. The new unit consists of sampling outfits Sampling Corp. of America, Miami, and U.K.-based Bounty Group Holdings, along with Echo Media, Media Syndication Global, and American Student List Corp. The combined group has 1,300 employees in 29 offices worldwide, and will offer services including sampling, alternative media, database marketing, interactive media, custom publishing, packaging, and fulfillment.
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