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A Tale of Two Duplicities
This had been a notable week in terms of the deluge of news articles regarding Internet fraud. Perhaps the summer heat and the forecast of temperatures rising into the 100s have an overall noxious effect on people’s…
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Apple Adopts A Leopard Program
Steve Jobs is one of the premier names in computing. Almost no one else in the business world, perhaps Warren Buffet or Alan Greenspan, have demonstrated Jobs’ EF Hutton-like ability to freeze a room … no, freeze an…
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The Era Of Intent
Business Week ran a cover story last week for their August 14th issue that covered one of the most successful sites, about which many either know so much or so little, Digg.com. Ask almost any Internet technology person, walk…
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Ad Marketplaces
Google’s almost billion dollar pact with Murdoch’s News Corp and AOL’s accidentally opening of the keyword kimono stole thunder, and in case of the first perhaps intentionally, from one of the most potentially disruptive trends in…
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Agencies
Levi’s Struts into Wal-Mart, Sears
Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans.
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Agencies
Star Wars Characters Hit Road with Summer Tour
Lucasfilm Ltd. is giving Star Wars fans a chance to experience part of the big screen action through a multi-city tour designed to connect consumers with their favorite characters.
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Agencies
Premiums Makers Rally Against California Law
Makers of glassware premiums are readying a push to support new federal legislation that would ease pressure on marketers in California.
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Mobile
Blogmobile Hits New York Streets
Celebrities and athletes are making their way to New York City streets today to greet their loyal fans, only not in person: Celebrities will be attending via blog. Online destination ChatWithAStar.com is rolling out a one-of-a-kind Blogmobile in which …
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And a Pony
A colleague in the office has hooked me on a particular phrase, “…and a Pony!” Jeff Atwood coined the phrase and first published on his Coding Horrors blog at the beginning of this year. Those who avidly follow the…
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State of Remnant Advertising
Two weeks ago, we looked at the impact that sites like MySpace have and will continue to have on those in the direct response / lead generation space. Historically, lead generation advertisers have found a way to succeed on…
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