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Microsoft, Time Warner Reportedly Close To Deal
The Wall Street Journal reported early on Tuesday morning that Microsoft and Time Warner were close to a deal that would form an online search and advertising partnership between the two companies. The deal would put the collaboration in contention with Google…
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AT&T, Bell South Unveil Revamped Yellowpages.com
Last year, BellSouth and SBC Communications, now part of AT&T, partnered to purchase Yellowpages.com and join their respective telephone directory services in order to further this online service. On December 1st, BellSouth Corp. and AT&T Inc. officially…
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Yahoo! Publisher Network Gains Momentum
“Based on demand from online publishers, we are opening our Publisher Network to the broader publisher community. Through the expanded platform, we plan to offer unique products and services to publishers of all sizes…
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Agencies
Malibu Rum Contests Search for Best Holiday Costume
‘Tis the season: Instead of decorating a tree this year, people can decorate themselves and get the chance to win a year’s supply of electricity or a cruise via a series of events sponsored by Malibu Rum. The first event takes place Thursday evening at …
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Agencies
Video Game Advertising Persuades Players: Study
Advertisements in video games can play a major factor in whether players buy products or recommend them to friends, a new Nielsen Entertainment study found. The study, released Monday from a joint project between Nielsen Entertainment and game publisher …
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Agencies
The Beauty of Baileys
Sandra Mitchell, the owner of Divinity Salon and Day Spa in Philadelphia, didn’t like the look of the blue and white tile that blanketed her salon. So
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India: A Laboratory For Mobile Marketing
With one of the fastest growing mobile telephone markets and an installed base of the most current infrastructure technology, India is in a powerful position to develop innovative mobile marketing strategies and practices. Currently other…
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Google’s Jagger Update and Analytics Change Search
Google’s newest update, Jagger, has webmasters, online businesses, and SEO companies shaking in their boots. Put Jagger together with Google’s recent Google Analytics, and it seems that search will soon see some sweeping changes that are here to stay….
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New Orleans to Get Free Wi-Fi
On Tuesday, New Orleans Mayor Ray Nagin revealed the city’s plan to offer a free, city-run Wi-Fi system that will be available to the entire city within a year. It has already begun operating in the city’s French Quarter, New Orleans’ central business district.
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Online Ad Revenues Soar To $3.1 billion
Online ad revenues for the third quarter of 2005 rose to a record-setting $3.1 billion. This is a 4.7% increase from the second quarter’s $2.9 billion, and a 33.9% increase over the $2.3 billion in online ad revenues for the third quarter of last year…
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