According to numbers released by comScore, spending on online retail sites soared high on Black Friday this year, seeing 42% growth over last year’s post-Thanksgiving shopping frenzy.

According to a study carried out by ICM, a market research company based in the U.K., and commissioned by the BCC, online video sites are taking away from the time people spend watching their television screens. Though this…

Google is still the king of search, no matter who you listen to. According to figures released by Nielsen//NetRatings, more than 3 billion searches were conducted on Google in October, which was about 49.6% of the total search…

Time and time again I’m asked: “What is the most challenging part of working with Affiliates?” Here is some feedback and insight for those on both the Affiliate and Affiliate management sides. To begin, here’s a phrase we’re all familiar with:…

An interesting bit of news made the rounds the past two days, that of the four-year old Google Answers shutting down. In theory, it made for a nice compliment to the company’s core product – a purely technology based…

Sites such as YouTube illustrate the challenges of ad matching well. Some incredible technologies have been developed that help tremendously, behavioral targeting being one. I have always liked what behavioral targeting…

With Democrats set to take control of Congress next year, the Promotional Products Association International is concerned that it won’t be able to push through changes to Proposition 65.

American Express has treated more than 5,000 of its cardmembers to cool perks in an exclusive lounge in a New Jersey mall.

Ad:tech is not the place to sell or pitch, but to inform and share the happenings of the fifteen billion dollar Interactive Marketing and Advertising Industry. The three-day conference and two-day expo in New York City was dedicated to the…

A few months ago, I was talking about the state of online lead quality with the head of performance marketing for one of the top interactive agencies. I asked him to sum up his view on the type of relationship that lead sellers and buyers…